Pay Per Click (PPC) is the most immediate way to start advertising your products or services on the internet. Regardless of whether you are after same-day sales, lead generation, demos or signups, PPC advertising enables you to target carefully crafted audiences (usually via keywords) and cater to their specific needs. This is accomplished by ensuring that your creative resonates with that audience.
Audiences aren’t limited, either. If you want to target 25 different groups of people with 25 different creatives, you can.
One great thing about PPC compared to other marketing channels is that it doesn’t discriminate; small and/or new businesses are able to appear alongside larger and/or more established companies advertising the same products/services.
It’s essentially a level playing field because ad platforms want to serve the most relevant ads.
If you and a large/reputable competitors are both bidding £5 per click on a target keyword, but your ad is more relevant, you will receive the more prominent ad placement.
Paid Search Advertising
Although there are many types of PPC advertising platforms, Google AdWords and Bing Ads are two of the most common. These are both known as “paid search” platforms because they show ads directly within their search engine results pages (SERPs).
This is generally where we recommend that you start.