Download Our FREE White Paper Now
Boosting conversion rates through basic psychological principles. The psychology of internet marketing involves trying to understand the ways in which an online audience thinks and behaves in order to make predictions about their future behaviour, engage with them more effectively and eventually sell more.

HP Group Free White Paper
HP Group SEO Service

SEO

from £400pm

We are a search engine optimisation or SEO agency with a difference. We build our campaigns around your business and objectives, not around a blanket SEO strategy where one size fits all. It is this approach which enables us to work with a diverse range of clients, from global brands to locally focused SMEs. A truly organic SEO strategy is built for and around you, not picked from a shelf, so we ask questions to tailor our offering like:

  • What are your overall business goals?
  • - What are your Website Goals?
  • - How do you make money?
  • - Who are your customers?
  • - Who are your competitors and what do they do well?
  • - What are your products and services and why they are the best?

We do this because every business is unique. Your business, product, and service are unique and exciting, so shouldn’t your SEO campaign be a reflection of this? We think yes.That is why we deliver SEO solutions that are custom built around your brand, objectives and unique selling points.

Search Engine Optimisation

Visibility is vitally important to search engine optimisation, but it has to be the right kind of visibility. Traffic is important to achieve your website goals, but it has to be the right kind of traffic. The core of the search engine optimisation process is identifying what is going to make you money, only then should you start to look at visibility and the available opportunity. We speak to businesses on a daily basis who have experienced higher visibility, increased traffic but no impact on their bottom line. Our goal focussed search engine optimisation campaigns deliver return on investment, whether you are spending 400 pounds per month or 40,000!

Learn more about our SEO Service »
Pay Per Click from £500pm
When it comes to driving the right kind of traffic to your website, a PPC campaign can’t be beaten. At HP Group, our dedicated paid search team specialise in making the most of your budget, precisely-targeting your ads to the people who are interested in the service or product you are supplying. Learn more about our PPC Service »
HP Group PPC Service
The foundation of your marketing strategy is gaining visibility and generating traffic. But what happens once this traffic hits your site? We call the process of improving the performance of your site Conversion Rate Optimisation or CRO. Learn more about our CRO Service »
HP Group CRO Service
Web Design from £2800
Being based in the tranquil greenery of Essex gives our website design team members the headspace and energy they need to create world class websites. Choosing a website design and development firm isn’t always easy, but once you’ve taken a look at some of our sites, we hope you’ll find it a little bit easier. Learn more about our Design Service »
HP Group Design Service
  Contact Us Online   or Call Us Now - 0844 245 6677
HP Group Client
Darren Bewley, DNA Discos

“You'll like this one... YoY bookings, Jan 10 vs Jan 2011... ready for it... drumroll... 465% increase!! What can I say but 'wow' and thank you so much!”

HP Group Client

“We have exceeded the forecast we agreed in the contract by 97%. This is a great achievement. I must admit I did not really think you could do better than the forecast, which was very ambitious in my book, but you have proved me wrong and I like that.”

HP Group Client
Gunni Page, Rose Calendars

“James has made a positive impact on our PPC by continually delivering quality sales leads whilst actually achieving a saving in ad spend.”

HP Group Client

“I was amazed by the increase in revenue as a result of Conversion Rate Optimisation testing run by HP Group. The changes to my site resulted in a 73% increase in revenue.”

SEO News
SMX London 2012 Takeaways & Insights
Good morning everyone! :) It’s 6am and today Ben Milleare and I are off to one of the biggest and most exciting search events of the year, SMX London 2012. Our aim is to deliver insights, tips, tricks, news, photos … Continue reading
Boosting Conversion Rates Through Basic Psychological Principles
A Research Summary from HP Group Drum roll please! We are excited to announce that we have launched our latest white paper:  ‘Boosting Conversion Rates Through Basic Psychological Principles: A Research Summary’. Available now… for FREE! This glorious insight into … Continue reading
The New Adwords Near Exact & Near Phrase Match
As promised, here is the first instalment of great advice to help you get the edge on your competitors through generating extra traffic from PPC. The topic of the day is Near Exact & Near Phrase Match, a brand new … Continue reading